Facile.it

Fineurop Soditic acted as exclusive financial adviser to Facile.it Founded in 2008 and headquartered in Milan, Facile.it is Italy’s leading destination for consumers to compare prices for motor insurance, energy, telecoms and personal finance.

With a turnover of approximately Euro 35 million and thanks to strong relationships with all Italian online insurers and a huge customer base, Facile.it is the largest domestic (online and offline) motor insurance broker.

Capitalizing on its leading market position in car insurance and strong brand awareness, Facile.it has launched new product verticals in ADSL, gas & power, financial products and cellular. Facile.it operates a multi-channel business model with sales channels including i) Web: completion of an online form after the review of available offers directly on the website; ii) Contact center: structured in two facilities located in Milan and Tirana (Albania) and iii) Field sale force: B2B/B2C sales realized through a network of independent agents.

The Group currently employees approximately 470 people between Italy and Albania.

In September 2014 Oakley Capital Private Equity, a fund with a strong experience in Technology, Media, Online transactional businesses across Europe, acquired a controlling stake in the Group alongside the original Founders and Management.