The Valley

Fineurop Soditic acted as exclusive financial advisor to the shareholders of Assist Digital, a Progressio SGR portfolio company, in the acquisition of a majority stake in The Valley. Headquartered in the Netherlands, The Valley is a leading digital marketing company that offers creative design and marketing automation solutions to international brands such as Nike, Dunlop, Daikin International andTommy Hilfiger. The Valley posted revenues of Euro 10 million and an EBITDA margin of over 20%. The acquisition allows Assist Digital, company focused on customer experience and CRM solutions, to reinforce its capabilities and to consolidate its position at European level and in particular in the Benelux countries, a strategic area for the Acquirer. The deal is in line with the international expansion strategy launched in 2019 with the aim of creating a leading platform in Europe in end-to-end digital services. The transaction represents the fifth acquisition of Assist Digital which invested in the German-based Comselect, in 2022.