Mobyt

Fineurop Soditic acted as financial adviser to the UK based private equity fund HgCapital in the acquisition of Mobyt, an Italian provider of Application-to-Person SMS services to enterprises. HgCapital has acquired approximately 82% of Mobyt for Euro 26.1 million from the previous shareholders who will partially reinvest in the Company. HgCapital will launch a mandatory offer at Euro 2.5 per share to purchase the remaining shares. Headquartered in Ferrara, Mobyt, is an Italian leader in mobile marketing and mobile services that provides companies with solutions for sending and receiving of SMS messaging services for information and advertising through a proprietary platform, connected directly to the main mobile operators Italian and French by dedicated lines. The Group also offers services of web advertising and sending professional email. Mobyt operates worldwide through offices in Italy and abroad and generated 2015 sales of over Euro 25 million, with an EBITDA margin of approx. 14%. HgCapital will support Mobyt grow internationally.