Massimo Bonini

Massimo has over 35 years of experience and an extensive luxury and fashion market knowledge.
In 1985, Massimo and his wife Sabrina co-founded the Massimo Bonini Showroom in Milan, via Montenapoleone, a worldwide leading company in the wholesale of all "Made in Italy" top quality shoes, bags and accessories.

The Company's success has grown on a global level and Massimo Bonini Showroom now distributes 25 men's and women's established and emerging brands and operates internationally across over 85 countries from its offices located in Milan, NYC and Hong Kong.

Massimo Bonini's strength lies in the creation of value, in attracting talents and brands in the ability to identify and develop trends, to offer to its clients exclusive top brands, of high quality, creativity and innovation. He operates for global development and strategy.
Credibility, innovative thinking and the highest level of customer service have led the company, managed by Massimo, to become a driving force in the fashion accessories industry by empowering talents with an integrated strategic approach to distribution and communication.

In 2020, Massimo launched his virtual showroom, a B2B platform filled with contents such as videos and services developed around the brands which creates a custom-made experience for the buyers
This tool supports the wholesale process representing a bridge between the physical showroom and the digital world.

He sits on the board of some brands that are part of his portfolio.
Since 2007, he has been member of the technical committee of Pitti Immagine.
Since 2022, Massimo has been senior advisor fashion & luxury of Fineurop Soditic.